building valuable business relationships and networks

Surround yourself with people who are at or above your level to learn and grow

This principle emphasizes the importance of being selective with the company you keep and seeking out individuals who can provide valuable insights and support

Why: By surrounding yourself with people who are at or above your level, you can learn from their experiences and gain new perspectives on business and life

"You want to be with people at your level or even above your level, ideally, on average."

Filter people in and out of your network to maintain quality relationships

This principle highlights the need to be intentional about the relationships you cultivate and to regularly assess whether they are still serving you

Why: By filtering people in and out of your network, you can ensure that you are surrounding yourself with individuals who are supportive and valuable to your growth

"If you're the leader of this group, you can kind of filter people in and out and you can rotate the groups, which is what I've done over the years."

Create groups that align with your interests and goals to maximize value

This principle emphasizes the importance of being intentional about the groups you create or join and ensuring that they align with your goals and interests

Why: By creating groups that align with your interests and goals, you can maximize the value you derive from these relationships and achieve greater success

"Try to put a group together where it's like at least Senior Directors of Marketing or CMOs, maybe they're a step or two above you and then continue to compound."

Attend events and join groups that align with your goals and interests to meet like-minded individuals

This principle highlights the importance of being strategic about the events and groups you attend to maximize your chances of meeting valuable connections

Why: By attending events and joining groups that align with your goals and interests, you can increase your chances of meeting like-minded individuals who can provide valuable insights and support

"It's easier to just attend other people's groups every once in a while."

Be selective with your time and energy when it comes to relationships

This principle emphasizes the importance of being intentional about how you allocate your time and energy when it comes to relationships

Why: By being selective with your time and energy, you can ensure that you are investing in relationships that are truly valuable and supportive

"You want to be very selective with your time, right? So who you're spending time with."